L’OCCITANE x PIERRE HERMÉ
L’Atelier Extraordinaire
XR retail experience
L’Atelier Extraordinaire is a multi-sensory dispositive designed for the 86Champs concept store located on the Champs-Élysées avenue in Paris.
The experience is fashioned as a cabinet of curiosities and invites each participant to a unique, interactive experience, where the real and the virtual overlap, amplifying the stimulation of the senses.
This experience invites participants to discover the expertise of both L’Occitane and Pierre Hermé, combining fragrances, textures and tastes.
TRAILER
The experience, based on XR (or cross-reality), fits perfectly into the store’s itinerary, offering a unique and ultra-exclusive tasting experience.
Combining the virtual world with physical scenography (food, objects, smells…), the experience connects the viewer intensely and emotionally to the story being told, perpetually playing with the senses.
The virtual universe abstracts us from physical and biological constraints, teleporting the viewer into a metaphorical setting. In this way, an odor can be made visible, or the touch of a material contradicts its appearance…
The experience redefines the decorum surrounding the tasting. The ceremonial of service and the art of dressing are reinvented, offering an unprecedented playground for haute gastronomy.
MOODBOARDS
credits
Creative Director
Marie Jourdren
Technical Director
Antoine Cardon
3D Artists
Unicorn Paris
Production
DVGROUP
